Local Search Strategy
Google local listing is a must have feature for any company who wants to expand its business. It aims at keeping a directory of all the local business in the area. This feature helps to register the business online, entering specific details regarding the company. The details might be the address, name of business, phone number, website address, email address, functions, location on the google map etc. They are stored online as it makes it easy for them to access and increases their visibility to the customers.
The google local listing can be categorized under local search marketing campaigns whose objective is to create and maintain the details of the various local business running in the nearby local area. Local search is the feature of specialised internet search engines that allow the users to submit geographically constrained searches against a structured database of local business listings.
If the company has already been registered up online then there are ways to increase your ranking within the local listings. There are a few factors that google uses to determine the rank of a business with respect to the others i.e. google business listing. They might be listed as:
• Keeping the contact information updated
• Staying constant with contact information across various webpages.
• Having a valid and correct physical address so that it is easy for the clients to visit
• The business hours are positively mentioned and maintained. Update them time to time if required.
• Uploading photos that refer and resemble the picture of the business. They must be able to attract the customer, be relevant so that they are interested to come and visit the restaurant or immediately contact the institution.
• Relative keyword insertion and entertaining videos, articles, infographics that speaks directly to the audience and provide original ideas, detailed information.
• Having high quality, natural links to the business from around the web but especially from the local area. Links must be mentioned outside the websites.
• Citations of the name of the business, address and phone number on the internet.
• The number of reviews that the listing has from the customer with google accounts. These will help to establish the company as a well known and trustworthy business.
People are highly active on the internet. The generation today, is dependent on the search engines for almost any information and minutest of the details, this makes the base of digital marketing. They look up google very often to find out the address, phone numbers of any restaurant or institution. Thus majority of the business today have registered up for the google local listing in order to make their business more approachable, have better connectivity and follow an informative approach.